founder
Jennifer Plahm
A former Chicago native, our founder Jen came to the southern Gold Coast of Australia in February 2017. Jen discovered skincare making and herbalism years earlier while living and working in the Rocky Mountains of Utah. She wanted to create a simpler skincare line that worked directly with small organic, sustainable farmers, using no unnecessary additives, just powerful, natural ingredients. That’s why she created Avec, so people didn’t need to buy lots of beauty products, they’d get everything they need with far less products. While living in Chicago, she’d worked and volunteered on behalf of abused women, and wanted to give back to women’s charitable organisations with the profits from her company.

Packaging
We don’t use any plastic in our packaging. Our bottles are miron glass jars that can be recycled or reused. Our serum boxes and shipping boxes are made from recyclable materials. Our shipping tape is certified to break down in a commercial compost facility within 60 days.

Our Sourcing
We pride ourselves on sourcing directly from organic and sustainable Australian farms. We work closely with each farmer, with every ingredient hand-picked at the height of harvest. Our farmers press oils and grow herbs specifically for us which is quite unheard of in the skincare industry.
Our superior quality ingredients have been meticulously sourced with botanicals delivered at their peak freshness to preserve the integrity of each flower, leaf and stem.

Giving Back
A percentage of your AVEC purchase will be invested in a female-focused charity. We believe our customers want to feel the difference and make a difference. Currently we’re supporting Safe Steps - they’re a support service for anyone in Victoria who’s experiencing family violence, or is concerned they will do.

Our Team
At AVEC we are female focused in every aspect of our business. From our photographers to our accountant and bookkeeper, we hire a 100% female team.
sustainability
Bioactive Nutrient Serum
Most serums are 30ml, but at 50ml ours have 40% more volume. More volume means less packaging waste, less environmental impact... and more beautiful product.
We believe in slow beauty. Each and every bottle takes 30 days to make as opposed to a few minutes making a product as is the standard in the skincare industry.
We source our ingredients as close to our headquarters as possible, to keep our carbon footprint down.
Every batch is formulated and hand-bottled in our lab for peak performance.
After our extraction process is finished, we return the mulch back to our partner farms to be used for the following season’s compost.
We work directly with and support small batch independent farmers and producers.